I had a discussion today with about 10 other healthcare communications folk.  I asked them about their social media use – pretty much all of them had a:

  • LinkedIn profile and some were actively engaging in group discussion
  • Facebook profile (no one admitted to playing one of those annoying farming games!)
  • Twitter account and were actively tweeting and retweeting
  • Google reader and actively followed blogs

Nearly all of them had an element of social media strategy in their communication programmes.  Most had an avatar and a couple had a personal blog.

The interesting thing is that if I had asked this question two or more years ago virtually none of the above would be the case.  The popularity of social media and therefore its influence is growing massively.  Check out this amazing video from Socialnomics - have your sound on for a bit of uplifting Fatboy Slim…

Crazy stats or what!

So a quick question for you to answer by leaving a comment…

How many hours so you think that you spend engaging in social media in a typical week?

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