Life and pondering the merits of a NO REFUND CULTURE
Posts tagged advertising
Crumptales: Cutting through with a powerful message?
Apr 24th
Is it just me or do other people get excited when a parcel comes through the post?
I regularly have parcels of online purchased goodies arrive at our work home in Bayham Street, Camden, and like a small child on their birthday I get almost as excited about other people’s cardboard wrapped surprises as ones addressed to me.
So imagine my delight a few weeks ago when a package arrived with my name on it, the anticipation was heightened because the only thing I was expecting to arrive was a cool lap top sleeve from Tropical Howie. Now this was going to be a bigger parcel and would be identifiable with Australian post marks. This magic parcel was from the UK, it was small, it was book-sized and was in that wrap around cardboard that books can be sent in.
I ripped open the parcel with gusto to discover that, joy of joys, it was indeed a book – wow someone had sent me a free paperback with a red and blue cover. However on reading the title ‘Everything you ever wanted to know about direct mail: complete and unabridged’, I felt suddenly crestfallen. This topic (which I have studied!) doesn’t really float my boat but hey it was a free book and for a micro-second I resigned myself to the fact that I would HAVE to read it, I mean someone had been kind enough to send it to me after all.
So feeling rather daunted by this tome of foreboding, I gulp and opened the look to see how small the font was (ergo how long it was going to take to read), but to my surprise the pages where cut out in the centre to create a hollow so I could directly read the inside back cover. It read: ‘We’ve cut out the hardwork for you – visit www.mmc.co.uk today’. ‘Phew’, was my gut reaction, triple heaps of joy: ‘I don’t have to read this boring book after all’.
Having gone through this five second rollercoaster of emotions I turned my attention to the accompanying letter that was inviting me to an all-day seminar on direct marketing. In an instant I made a firm decision that I wouldn’t be going to the seminar – my adrenal gland just couldn’t cope. Thankfully no-one emailed or called to follow-up on the mailing.
More sensible analysis continues on my business blog.
Loved stuff: Dancing on the ceiling…
Jul 6th
Oh what a feeling, when your dancing on the ceiling…
This is a great song from Lionel Ritchie (my friend Rhian-Mari’s most favourite of favourite song and singer).
The ad agencies of Germany must have been playing this when they came up with these two brilliant concepts that are executed in Frankfurt airport…
First of all the Fiat 500 that is on the ceiling of the airport – it caught my eye and as I pointed my phone’s camera to take a snap, it sent out a Bluetooth signal to my phone to connect with me. Brilliant technology, only attempting to connect when had the phone pointing at it. I know this because, the geek that I am, I tested it by walking under and around the car (I wasn’t in a rush to get to the gate – this time!!!).
Fiat car on the ceiling that connects with your mobile
Second discovery occurred as I waited to check in my bag at the Lufthansa fast bag drop desks. I felt this weird sensation – you know, the one when you sense that someone is staring at you. Well I looked around and no starers, then out of the corner of my eye was a pair of men’s shoes about 10 feet above my head – I did a mini duck of my head (thank fully I didn’t throw myself to the ground). Here was what the shoes were attached to…
Full sized men reading their favourite magazine on the ceiling
This is ad for a German-language business magazine (cannot remember the name – I cannot speak German so not the target market). Great fun though.
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